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October 2, 2021 | 2 Minute Read
Assurance combines the power of technology with the responsiveness of licensed agents to simplify the insurance-shopping process. The technology-driven company launched in 2016 and was acquired by Prudential in 2019. In all, Assurance offers a wide selection of auto, home, life and health insurance products, plus Medicare supplements. Its life insurance choices include a variety of term and whole life products, issued by leading carriers.
Online quoting process quickly identifies policy choices
Live agents available to assist
When needed, medical exams can lengthen the application process
Term and whole life policies designed to meet a wide range of needs.
The initial information you provide in the brief online questionnaire, including your name, birthdate and email address, allows the system to provide a non-guaranteed quote showing the best policy types and rates available from the carriers Assurance represents. You can then fill out a roughly 10-minute application used to determine if you qualify, whether you need a medical exam and your rate. You can also call an agent licensed in your state for assistance anytime during the process.
Assurance’s most popular life insurance products include term life and final expense policies underwritten by Lumico Life Insurance Company, as well as traditional whole life. Term life is available with 10-, 15-, 20- and 30-year policy periods, and benefit amounts up to $1 million. Its traditional whole life policies also offer benefit amounts up to $1 million with the added benefits of lifetime coverage, level premiums and cash value. Its final expense choices provide the advantages of whole life, with benefit amounts up to $30,000.
Assurance was founded in 2016 in Bellevue, Washington, and was purchased by Prudential FInancial in 2019. Its initial quoting process requires you to provide your name, email address and birthdate, among other information. In addition to collecting information about you to provide products, Assurance also sometimes sells your information, after getting your consent, to third-parties who can offer helpful products. Among the carriers Assure works with, Lumico Life Insurance Company has an A rating from AM Best. Assurance’s parent company, Prudential Financial, has an A+ rating from A.M Best, AA- from Fitch Ratings, and AA- rating from Standard & Poor’s. As of Dec. 31, 2020, Prudential Financial was the largest life insurer (life and health combined) in the U.S., according to AM Best. Assurance has an A+ rating with the Better Business Bureau and a 4.6 TrustScore on Trustpilot.