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The Complete Guide to Online Life Insurance

Digital life insurance agencies and applications make it easier to shop. Here are the key considerations for finding the best coverage.

As mainstream life insurance companies join digital start-ups in offering life insurance online, they are bringing convenience to what has traditionally been a cumbersome process. Here are the key things to consider in your search for the financial security that life insurance can provide for your loved ones. Read on to learn about the following topics and more:

  • Choosing the best life insurance company
  • Life insurance policy types
  • Why the policy you get a work won’t be enough
  • Determining the amount of life insurance you need
  • The best times to buy life insurance

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How to Choose the Best Life Insurance Company

Price is important, but there are other factors to consider in choosing a life insurance company. Even if you’re comfortable with an online application, the company should also provide access to licensed agents, in case any questions arise. You can use ratings and scores from organizations such as the Better Business Bureau and Trustpilot to learn about a company’s customer service standards. Whether you purchase from a carrier or an agency representing many carriers, you want assurance that the company issuing the policy will live up to its financial obligations. The best indicators of a carrier’s financial strength are the ratings provided by specialists such as Fitch Ratings and AM Best.

The Types of Life Insurance

Life insurance products generally fall into one of two policy types, term life and permanent life, which includes whole life and universal life.

  • Of the two, term life insurance is simpler and more affordable. You choose the policy’s duration, or term, as well as a death benefit and your beneficiary. If you die during the term, your beneficiary usually receives the death benefit in the form of a tax-free lump sum. You can often renew or extend a term, but when the term ends, you and the insurer normally do not have any further obligations to each other. However, some companies offer return-of-premium term life, which refunds your premiums if you outlive the term.
  • Whole life and universal life fall under the permanent life insurance umbrella. A permanent life insurance policy remains in effect for the remainder of your life, or as long as you pay your premiums. In addition to a death benefit, permanent life insurance policies accumulate cash value, which is money you can access while you are still alive. Whole life premiums usually remain level. Universal life policies offer payment flexibility, but the minimum required payment can increase over time.

Term, whole and universal life insurance basics


Term Whole Universal
Death Benefit Yes Yes Yes
Medical Exam Not always Usually Usually
Cash Value No Yes Yes
Length of Coverage Terms are usually 10-30 years Remainder of the your life Remainder of the your life

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The Advantages of Term Life Insurance

Term life insurance and permanent life policies each have their own set of advantages. Permanent life policies, for example, accumulate cash value and provide lifelong protection. The lower prices and the structure of term life allow you to adjust your coverage as your needs evolve.

In terms of price, term life premiums are normally a fraction of the cost of those for permanent life insurance. The structure of a term life policy also allows it to meet needs that could diminish over time. If your children are young or your mortgage is new, your life insurance needs are going to be greater today than they will be in 20 or 30 years. By then, your children are likely to be self-sufficient, or your mortgage will be close to being paid off.

The price and structure of term life also gives them flexibility. Even if you already have a whole life policy, you can “stack” a term policy on top of it to bump up your overall coverage for a fixed period of time. Or you can stack a short term-life policy atop a longer one to similarly adjust your overall coverage in phases.

Is the Life Insurance Policy I get at Work Going to be Enough?

The group life insurance policy you get through work or your trade association is a great benefit. Unfortunately, these rarely provide enough coverage to meet the needs of your dependents in the event of your untimely death.

With most group life insurance policies, the death benefit works out to one to two times your annual salary. However, your survivors’ needs, including living expenses and future education costs, can quickly exceed this sum. Some experts recommend six to eight times your annual salary, but even this amount often comes up short.

When you purchase a personal life insurance policy, you get to select a death benefit and any policy riders to meet your dependents’ needs.

While most group policies allow you to increase your death benefit, these policies usually end when you leave the job. In some cases, you can convert a group policy into a personal policy, but when you do, you lose the price advantages of your group rate.

On the other hand, your personal policy will stick with you through job changes, at the rate you lock in when you obtain it.

How Much Life Insurance Coverage Do I Need?

Selecting a death benefit for your life insurance policy might seem like a daunting task, but it doesn’t have to be. The most common ways to determine the amount of life insurance coverage you need are the income-replacement approach and a needs analysis.

Of the two, the income-replacement approach is easiest. Just multiply the number of years you plan to continue working by the average annual income you anticipate providing for your dependents during this time. The income you provide, after you deduct things like taxes and money you spend on yourself, is usually about one-half to two-thirds of your gross annual salary, with higher earners on the lower end of the range.

A needs-analysis takes a little more time. Insurance advisers often recommend considering some form of the DIME method, which is an acronym for debts, income, mortgage and education.

Your debts include loan balances that could pass on to your survivors, and income is really funds to cover your dependents’ living expenses until they become self-sufficient. Including funds to pay off your mortgage, or several years rent, would allow your family to remain in your home for as long as they choose. Education includes funds to cover college tuition or other higher education for your children, as well as possible job training or retraining for your spouse. After you add up these needs, you can subtract the value of other assets you intend to pass on, such as savings, investments and existing life insurance benefits. The difference between your needs and these latter resources is the gap your new life insurance policy can fill.

Key Life Insurance Regulations to Know About

While life insurance can seem overwhelming at times, it’s comforting to know there are rules in place to protect you. Like most other forms of insurance, life insurance is primarily regulated at the state level, and here are key things to know about your rights as a consumer.

  • Most states require insurers to offer a free-look period in which you can cancel your policy for any reason, with a full refund. These usually range from 10 to 30 days, depending on your state. The insurance company needs to let you know about its free-look period when you purchase the policy.
  • Your policy’s death benefit will not be taxed as income for your beneficiary. However, the death benefit could be added to the overall value of your estate in determining any estate or inheritance tax requirements.
  • Many states require insurance companies to add interest to the death benefit if a claim is not paid within a specified period, often 30 days. In some states, interest begins accumulating on the date of the insured’s death.

You can learn more about these and other regulations by visiting your state insurance commissioner’s website.

Underwriting That Speeds up Applications

Traditional life insurance underwriting can be a lengthy process, but insurance companies are adopting new underwriting styles to speed things up. Don’t be surprised to see terms such as accelerated underwriting, simplified issue and guaranteed issue as you shop for coverage. Here is what each of these terms can tell you about the policy you are considering.

Accelerated underwriting
Like traditional underwriting, accelerated underwriting requires an application and your consent to let the insurance company pull third-party data, including your prescription, credit and driving records. Sometimes, this is all the information the insurance company needs to determine your eligibility and rate.

Accelerated underwriting attempts to give applications the same level of scrutiny as traditional underwriting. This is why policies written through either underwriting style tend to provide the best rates for those in average to above-average health. Those who don’t qualify for coverage through accelerated underwriting might be asked to undergo a medical exam.

Simplified issue and guaranteed issue
Simplified-issue and guaranteed-issue (also called guaranteed acceptance) policies have broader eligibility guidelines and also don’t require medical exams.

With a simplified-issue application, you only need to answer a few general questions about your health, and there are few medical restrictions on eligibility. For a guaranteed-issue policy, you’ll only need to meet one or two eligibility guidelines, such as being in the right age group or belonging to a specified membership organization.

Simplified-issue term policies are sometimes available with benefit amounts up to $250,000. Many insurance companies also offer whole life policies, which build cash value, through simplified-issue or guaranteed-issue underwriting. With benefit amounts often up to $30,000, these policies are often marketed as final expense insurance, suitable for covering the costs of your funeral and burial, or other similar expenses.

Dollar-for-dollar, simplified-issue and guaranteed-issue policies tend to cost more. However, their relatively low benefit amounts help keep the premiums affordable.

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Common Reasons to buy Term Life Insurance

Term life insurance comes with affordable premiums and a variety of term lengths, and this makes them suitable for addressing a wide range of life insurance needs. Here are common reasons to purchase term life.

  • Increase your total life insurance coverage: Even people with permanent life insurance often buy a term policy or two to increase their overall coverage for fixed periods of time, such as when their children are young.
  • Provide resources to pay for care: If you are a stay-at-home parent, your spouse would likely need to hire someone to help look after your children, in the event of your untimely death. Similarly, if you are the primary caregiver for an aging parent or other family member, your survivors would need to pay someone else to provide such care, if you were gone. Term life can provide your family with resources to fund such needs.
  • Mortgage or loan repayment: If you were to die with an outstanding mortgage or business loan, your family’s assets would potentially be at risk. A term life insurance policy could allow your dependents to retire your debts, without having to give up your home or other assets.

Term Life vs. Permanent Life Benefit Comparisons

When it comes to comparing term life to permanent life, some of the differences are more obvious than the others. Here’s a breakdown of how key benefits of term life compare to those available in permanent life, including whole and universal life.



Term Permanent Advantage
Premium Costs Term life premiums are usually a fraction of the cost universal and whole life premiums. Permanent life premiums can be five to 10 times the cost of those for term life insurance. Term
Long-Term Cost If you outlive your term, the policy usually ends with no further benefit to you. A permanent life insurance policy builds cash value, which can eventually grow to exceed your total premium outlay. Permanent
Death Benefit Paid if you die while the policy is in force. Paid if the policy is in force when you die. Tie
Living Benefits Most carriers offer optional riders that allow you to forgo payments if you become disabled and access your death benefit in the event of a severe medical issue. You can borrow against the policy’s cash value at any time, for any reason. Optional riders are available to access your death benefit in the event of a severe medical issue. Permanent
Flexibility The price and structure of term life enables you to adjust your coverage as your needs evolve. Universal life policies offer flexible payment options, within limitations. Term

When to Buy Life Insurance

There’s never a bad time to buy life insurance. But there are times when doing so is more opportune, and other times when your life insurance needs might be more urgent.

The best time to buy life insurance, particularly permanent life, is when you are young. The price you get on premiums is set at the age you purchase the policy, with some exceptions for universal life. Even if you stay in perfect health, your price goes up on each birthday until you lock in your rate. If you wait too long, you might develop a medical condition that could increase your premiums even more, or disqualify you from coverage.

Other good times to purchase life insurance are when you get married, purchase a home or have children. Even if you are not the primary breadwinner in your household, the loss of your income would likely have a financial impact on your spouse.

Life insurance inevitably gets more expensive as you age, but if you are an older person without existing coverage, you can consider a “final expense” policy. These tend to come with very few medical restrictions, and since they are offered as whole life, they build cash value and remain in place for the rest of your life. The typical benefit amounts range from $2,000 to $30,000, which is usually enough to spare your loved ones the costs of your funeral, burial or other similar expenses.

The Benefits of Online Life Insurance Shopping

Online life insurance agencies have shaken up the marketplace, but it’s important to remember that not all online agencies are alike. Some offer a fully online application process that includes instant-issue coverage. Others blend online intake with live customer service, or just collect basic information before referring you to an agent. Regardless of the structure of the online agency you choose, convenience, privacy and immediacy tend to be the greatest benefits of online life insurance shopping.

Convenience
The internet is open 24/7, which allows you to shop for life insurance on your own schedule. With some online agencies, you can complete an application, get approved and initiate the policy in minutes. Others give you a non-guaranteed quote and let you choose between completing a lengthier application online or with a live agent, by phone or chat.

Privacy
A traditional life insurance application includes at-times probing questions about your lifestyle and medical history. While many online applications request similar information, it feels less invasive when you’re entering such information into your computer. Since you will be required to provide confidential and sensitive information, make sure to fill out the application in a private location, over a secure network. Remember to also follow all the other data-security practices you need to protect confidential information.

Immediacy
The growing acceptance of accelerated underwriting means some agencies can determine your eligibility and rate within minutes. Others can at least give you a ballpark estimate with a non-guaranteed quote, requiring only a little more time to complete the process. This level of immediacy can be handy for those in a rush. It might also help you comparison shop.